Acuity Skin World

Dermatology sits between medicine and aesthetics, and this clinic’s visitors arrive with very different questions. One wants to know whether psoriasis or vitiligo is treated here; another is weighing up laser hair removal or a chemical peel; a parent is looking for someone who sees children. Cosmetic patients in particular like to see what a treatment looks like in practice before they book.

Everyday questions come up just as often: where exactly the clinic is, what a consultation costs, which payment modes are accepted, and how to get an appointment with a particular doctor. The site has to settle these without a phone call and then make booking a short step.

Meta Mint built the site around the clinic’s treatment list, with a booking form reachable from every page and photographs of the clinic’s own cases.

• Appointment form with doctor choice. The patient selects one of the clinic’s doctors and an appointment date, then adds name, phone number, age, gender and address.
• WhatsApp booking. A WhatsApp button opens a chat with an appointment request already typed out.
• Treatment pages. Every treatment in the services menu, from radiofrequency surgery to mesotherapy and ear and nose piercing, has a page of its own.
• Before and after gallery. Case photographs are grouped under hair, skin and laser treatment, beside separate photo and video galleries.
• FAQ page. Ten answers on location, consultation fee, conditions treated, the laboratory facility, payment modes, Botox and biologics.
• Reviews. A testimonials page plus links to the clinic’s Google and Justdial review pages.

The site is a PHP application using Bootstrap and jQuery, with CSRF protection on its forms. Its homepage title names the clinic’s speciality and its Krishna Nagar locality, pages carry meta descriptions, Open Graph tags and canonical links, images are served from cloud storage, and everything runs over HTTPS.