Dr. Bidhan ENT Clinic

An ENT clinic that also runs a laboratory and a pharmacy is really three services sharing one address, and its website has to present all three without muddling them. A patient with hearing trouble or vertigo is after a specialist consultation; another holds a test prescription and wants a blood sample taken; a third only needs to know what the pharmacy stocks.

Many visitors check the site before travelling to Hapania, so the specialist’s qualifications and the main problems the clinic deals with have to be visible up front. They also need a quick way to describe a problem in writing, or to reach the clinic straight away when a case is urgent.

The website Meta Mint’s team built gives the clinic, its laboratory and its pharmacy separate places in the main menu, and keeps contact options on every page.

• Featured ENT services. The homepage highlights thyroid, hearing aid, vertigo, ENT complication and head and neck cancer services.
• Doctor profile and appointments. The doctors page sets out qualifications and teaching affiliations, with a Make Appointment button that opens the booking page.
• Problem-description form. An emergency contact form asks for name, email, phone, subject and a description of the problem, and checks every field before it is sent.
• Pathology and pharmacy pages. Separate pages describe the in-house laboratory and the pharmacy’s range.
• WhatsApp and call links. A floating WhatsApp button, with click-to-call numbers in the header, contact section and footer.
• Galleries and blog. Photo and video galleries and a blogs page.

The site is written in PHP on Bootstrap, with jQuery validation on its forms, a mobile viewport and images served from cloud storage over HTTPS. It includes a sitemap page, terms and conditions and a privacy policy, and its pages carry meta descriptions and Open Graph tags. The footer credits SMSBAZAR.IN, a unit of Ignite Software Technology.