Step Up Western Dance Academy

Most people who visit a dance academy’s website are parents choosing a class for a child, or young dancers comparing styles. They want to know what each style involves and how long a course runs, and then they want to enquire at once — usually from a phone, and often preferring WhatsApp to a form.

Performance is what persuades families. They judge an academy by its stage shows, carnivals and festival appearances, so photographs and videos of past events carry real weight. The academy’s foundation work also needs a place of its own, with clear ways for supporters to donate.

The website Meta Mint built keeps the courses and the admission enquiry within one tap of every page.

• Course catalogue. Each dance style has its own page with a description and the course duration, plus links across to the other styles.
• Admission enquiry form. A floating Admission Enquiry button opens a form asking for the student’s full name, father’s name, phone number, age, email, date of birth and address.
• WhatsApp and call buttons. Visitors can open a WhatsApp chat or ring the academy directly from their phone.
• Event albums and videos. The photo gallery is arranged into albums by event, from Dance Carnivals to Holi, Independence Day and Puja programmes, alongside embedded YouTube performances.
• Foundation and donation pages. One page describes the foundation’s activities; another accepts donations online through Razorpay and PayU or by bank transfer.

Course and gallery pages are generated in PHP from stored records — Hip Hop, for instance, is cources_details.php?id=13 — and images are served from Amazon S3 cloud storage. The site runs on HTTPS and links out to the academy’s Facebook, Instagram and YouTube channels.